Category: beauty

iHerb Beauty’s Guide to J-Beauty

The article explores J-beauty, or Japanese beauty, as a streamlined alternative to popular K-beauty routines. Focusing on nurturing skin for a natural glow, J-beauty emphasizes double cleansing, hydration, and effective…

5-Minute No-Makeup Makeup Tutorial

The article discusses the trend of "no-makeup makeup," emphasizing its irony and complexity despite its seemingly simple appearance. It outlines a five-minute routine for achieving this look, including skin prep,…